Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast
Description
In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing.
Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show!
Key Takeaways
3:40 - Decoy pricing plan
6:05 - What's the ideal number of price plans?
8:30 - Open Vs Hidden pricing
14:00 - Contact us to know the pricing
16:56 - Knowing your target audience while selling
21:40 - Naming the Price Plans
26:10 - Deciding on the value metric
28:05 - Land and expand strategy
29:55 - What is value and value-based pricing?
35:43 - Is there room for Add-ons?
42:12 - How often do we change pricing?
44:23 - Open Vs Closed pricing verdict
46:05 - Dishing out Discounts
49:15 - Importance of pricing in NRR
52:00 - Top 3 ways to increase NRR
56:15 - Importance of revenue recognition
59:15 - Varun and Arvind’s Pricing pet peeves
Key mentions
United States
